WWF Indonesia would like to raise awareness of what the ‘good’ products are; is it made of sustainable ingredients, is it environmentally friendly, are the workers safe during the production process, are the producers care about the chemical waste, is the product easily recycled, etc.

We come up with a big idea ‘Beli yang Baik’ (Buy The ‘Good’ Ones) and develop a campaign where people can be aware of which products are sustainable and which ones are not, and to only buy the sustainable ones.